Press release
483KB
january 18, 2018 - barry.callebaut
KITKAT® first brand to launch Ruby chocolate version
Barry Callebaut and Nestlé partner in world premiere
Tokyo/Japan, January 18, 2018 – On January 19, Nestlé Japan Ltd. will launch the Ruby #chocolate version of its iconic KITKAT® brand in KITKAT® Chocolatory® stores in Japan and South Korea, as well as online. KITKAT® is the first to offer this fourth type of #chocolate - next to Dark, Milk and White - to consumers, just five months after Ruby #chocolate was introduced. Ruby #chocolate was created by Barry Callebaut, the world’s leading manufacturer of high-quality #chocolate and cocoa products. ‘KITKAT® Chocolatory® Sublime® Ruby’ will be available from Friday, January 19, in time for Valentine’s Day.
Since the announcement in Shanghai on September 5, 2017, Ruby #chocolate has been attracting strong interest from #chocolate connoisseurs throughout the world. The Ruby #chocolate used in ‘KITKAT® Chocolatory® Sublime® Ruby’ has a fresh berry-fruity taste and characteristic color. Ruby #chocolate is made from the Ruby cocoa bean. No berries, berry flavor nor color are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.
‘Sublime® Ruby’ was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KITKAT® Chocolatory® stores as well as online. KITKAT® Chocolatory® is a specialty store in Japan and South-Korea selling premium KITKAT® chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.
Antoine de Saint-Affrique, CEO of Barry Callebaut: “I am very pleased that our innovative breakthrough Ruby #chocolate has come to life so quickly through our #partnership with #nestle and the pioneering KITKAT® Brand in Japan. #nestle was very quick in spotting the trend and in introducing a Ruby #chocolate version of KITKAT®, which will entice consumers across Asia and beyond.”
kitkat sublime ruby box open
7087x4724, 8MB
kitkat sublime ruby cabosse
7216x5412, 3MB
kitkat sublime ruby bar
3995x1987, 1MB
Related news |
||
|
|
|
august 12, 2021
|
july 30, 2021
|
july 27, 2021
|
|
In September 2020, we launched the world's first coconut charter to work on sustainable coconut production. This was a promising s... |
• Organic growth reached 8.1%, with real internal growth (RIG) of 6.8% and pricing of 1.3%. Growth was supported by continued mome... |
Starbucks Storiries & NewsJULY 27 2021The two companies plan to offer popular #starbucks Ready-to-Drink coffee beverages to re... |
Download all 
You might be interested in |
||
|
|
|
|
june 25, 2021
|
february 19, 2021
|
august 25, 2020
|
|
Vevey, Switzerland,Nestlé announced today that it will move beyond protecting forests to restoring them and helping them thrive, a... |
Vevey, Switzerland,Nestlé S.A. today announced that it has reached an agreement to sell its regional spring water brands, purified... |
Nestlé today announced the launch of a plant-based alternative to tuna, its first move into the growing market for plant-based sea... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness