Press release
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november 25, 2017 - MuMM
Maison Mumm and Usain Bolt launch Mumm Grand Cordon in Japan
On November 14, #usainbolt attended the Japanese launch of Maison Mumm's innovative Mumm #grandcordon bottle design. As Mumm's new Chief Entertainment Officer, Usain is playing a starring role in an edgy new film that reveals his personal method for coming out a winner.
Maison Mumm's new Chief Entertainment Officer #usainbolt made an exclusive appearance in #tokyo at the Japanese launch of the Mumm #grandcordon cuvée. In this new role, Usain is inspiring the world with his positive mindset by creating daring celebrations with a distinctive Mumm feel. His talents take center stage in a champagne business of #pernodricard, the world’s n°2 in wines and spirits . With its distinguished heritage dating back to 1827, Mumm is the leading international #champagne House in France and third worldwide*. Mumm #grandcordon pays tribute to the iconic red sash – indented in the glass as part of a whole series of innovations. The revolutionary bottle is the perfect embodiment of the spirit of the House associated with audacious challenges and ground-breaking endeavors. * IWSR 2016
PLEASE DRINK RESPONSIBLY.
Mumm Tokyo Launch Mumm Grand Cordon (1)
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Mumm Tokyo Tim Paech Usain Bolt Didier Mariotti Pierre Berard
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Mumm Tokyo Launch Mumm Grand Cordon
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