Tata Starbucks Reaffirms Growth in India with Entry into Kolkata in 2018

MUMBAI; 24 October, 2017 – #tatastarbucksprivatelimited, the 50/50 joint venture between #starbucks Coffee Company (Nasdaq: SBUX) and #tata Global Beverages Limited, today celebrated the opening of its 100th store located in #mumbai and its five-year anniversary in #india with a series of strategic initiatives that reaffirm its long-term commitment to the market.

“As we continue on our journey with #tata, a company that shares the same values and vision for growth, we remain committed to earning the trust and respect of our Indian customers through the unparalleled #starbucks Experience,” said #johnculver, group president, #starbucks International and Channel Development. “At the core of this experience are our Indian partners, who proudly represent the more than 330,000 #starbucks partners around the world, and through their dedication and passion have created a strong foundation for #starbucks as we expand to new cities across #india in the years to come.” 

As #tata #starbucks grows to serve more customers across the country, the company will open three stores in the historic city of #kolkata in early 2018, including a store at the iconic #parkmansion designed to reflect #starbucks coffee heritage. #starbucks stores will deliver signature handcrafted beverages, extensive #food offerings and the distinct “Third Place” in the city.

As #tata #starbucks continues to grow, so does its commitment to be a positive force in contributing to the future success of Indians. The company expects to double the number of partners (employees) it employs to 3,000 over the next five years and, underscoring its commitment to be a progressive workplace, aims to boost the proportion of women in its workforce to 40 percent by 2022, up from 25 percent today. These build on existing initiatives to fulfill #tata #starbucks aspiration to be the employer of choice, with industry-leading benefits such as the five-day work schedule, a first-of-its-kind program introduced in 2016.

“Our success is defined by our incredible partners who take pride in serving our customers with care and passion,” said #sumighosh, chief executive officer, #tata #starbucks. “Our aspiration, as we continue to grow, is to be the employer of choice in the market through the investments we make for our partners and by creating brighter opportunities for #people across the country.”

The company will also continue to deepen its connections with the Indian community and leverage its scale to make a difference to local causes that matter most. Over the next five years, #tata #starbucks will train 3,000 young #people who are facing barriers to employment through the #tatastrive program, the partnership which combines job skills training and #starbucks expertise in retail operations.

“Our journey with #starbucks has been gratifying and this is a remarkable moment for #tata Global Beverages and #starbucks,” said #ajoymisra, chief executive officer and managing director, #tata Global Beverages. “We are proud of our shared sense of business values and focus on quality, and we are extremely optimistic about the continued growth opportunities in #india.”

Located at Victoria Mills (Kamala Mills), one of Mumbai’s major commercial hubs, #tata #starbucks 100th store features a carved wood wall art that honors India’s coffee heritage. The store’s earthy colors and natural wood materials evoke a warm atmosphere that invites customers to relax and connect. The store is the first #starbucks in #india to serve Starbucks® Nitro Cold Brew, a small-batch Cold Brew coffee steeped overnight and then infused with nitrogen for a naturally sweet flavor and velvety smooth mouthfeel. Takeaway bags at the 100th store are sourced from Srishti, an initiative that enables livelihood opportunities for young #people with disabilities from the families of plantation workers.

To commemorate the opening of its 100th store, #tata #starbucks is introducing India’s first You Are Here – #mumbai – ceramic mugs. Inspired by distinct local landmarks such as the Gateway of #india, Marine Drive, the Worli Sea Link, Flora Fountain, Taj Mahal Palace and featuring the iconic black and yellow #mumbai taxi, the design captures the spirit of the cosmopolitan metropolis.

In celebration of the 100th store opening and five-year market anniversary, #tata #starbucks   is also introducing the Golden Sparkle Frappuccino® Blended Beverage at all stores in #india from 25 October to 6 November. The Golden Sparkle Frappuccino® is espresso blended with rich mocha sauce, topped with whipped cream and sprinkled with an elegant gold-sugar dusting.  In honor of the milestone, on 28 October any Short or Tall-size beverage will be available for INR 100 ($1.50 USD) at all stores across #india.

Starbucks entered #india with the opening of its first store at Horniman Circle in #mumbai in 2012. Today, #starbucks stores are located across six cities: #mumbai, Pune, Hyderabad, Chennai, Delhi and Bangalore. 

Photo caption: Surrounded by #tata #starbucks partners (employees), (from L-R) #ajoymisra, chief executive officer and managing director, #tata Global Beverages; Harish Bhat, Brand Custodian, #tata Sons; #johnculver, group president, #starbucks International and Channel Development; with #sumighosh, chief executive officer, #tata #starbucks, celebrate the company’s opening of the Victoria Mills store – the 100th store in #mumbai, #india – and five-year market anniversary. 

Since 1971, #starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique #starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with #tata Global Beverages and currently operates 100 stores in #india across #mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru and Pune, through a network of over 1,600 passionate partners (employees). #starbucks stores are operated by the joint venture, #tatastarbucksprivatelimited, and branded as #starbucks Coffee - “A #tata Alliance."

Tata Global Beverages is a global beverage business with a brand presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. Over 300 million servings of its brands are consumed everyday around the world.  #tata Global Beverages’ annual turnover is US$1.2bn and it employs around 3,000 #people across the world.  The Company focuses on natural beverages and has a stable of innovative regional and global beverage brands, including: #tata Tea, Tetley, Himalayan natural mineral water, #tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock Coffee. For more information please visit www.tataglobalbeverages.com.                                                                                           

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