Press release
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october 19, 2017 - Anheuser Busch
Stella Artois partners with actress Gina Rodriguez to “host one to remember” at her housewarming party
Brand Celebrates Final Installment of Four-Part “Host One to Remember” Series in Collaboration with The New York Times Company’s T Brand Studio
NEW YORK, NY – October 16, 2017 - To celebrate the beginning of fall entertaining, Stella Artois and Golden Globe-winning actress Gina Rodriguez launched today an exclusive video from Gina’s housewarming party in her first Los Angeles home.
Gina and the iconic Belgian brand joined forces to share the actress’ hosting expertise through the exclusive video, which debuts today on a Stella Artois-owned destination page on NYTimes.com, NYTimes.com/StellaArtois.
“We’ve loved this opportunity to work with Gina to share her unique hosting point of view and bring #people together over a chalice of #stellaartois,” said Harry Lewis, vice president, #stellaartois. “This collaboration with Gina and T Brand Studio has opened the door for our brand to engage with a new, diverse set of influential hosts and share even more memorable experiences to keep our consumers inspired.”
The video titled, “My Home is Your Home,” provides a sneak peek into Gina’s first home in Los Angeles, where she throws a housewarming gathering with friends and family and reveals the thoughtful details that make any occasion more special. From encouraging laughter through party games, to Salsa dancing in the kitchen, to a menu inspired by her favorite foods that pair perfectly with a #stellaartois or #stellaartois Cidre cocktail – the video showcases how any hosting moment can be elevated through thoughtful details and #stellaartois.
“This celebration couldn’t come at a better time – I just moved into my first house in Los Angeles and I couldn’t think of a better way to commemorate this huge occasion than with a housewarming party with my closest friends and family and capture the moment in this video,” said Gina. “Hosting my loved ones in my new home over a delicious menu paired with #stellaartois has made this experience all the more exciting – this is the start of creating some amazing new memories!”
Actress #ginarodriguez is the final host to be featured this year in the #stellaartois “Host One to Remember” content series collaboration with #thenewyorktimescompanystbrandstudio. The four-part series and immersive events spotlight four influential hosts and their perspectives on making gatherings more memorable.
Other series contributors include food artist #marijevogelzang, photographer #pauloctavious and improvisational chef #jonahreider.
Toast to a New Season of Hosting
Mix-up Gina’s favorite classic cocktail with a #stellaartois Cidre twist.
Gina’s #stellaartois Cidre Mule
For the cocktail:
· #stellaartois Cidre
· 1 1/2 oz. Peach Purée
· 3/4 oz. Ginger Syrup
· 1 oz. Fresh-Squeezed Lime Juice
To garnish:
· Edible flowers
Directions:
For the ginger syrup:
Mix 1 cup fresh ginger juice with 1.5 cups sugar.
For the cocktail:
Add ¾ oz. ginger syrup, 1 oz. lime juice, and 1.5 oz. peach purée (sweetened with a small amount of rich simple syrup) to a cocktail shaker. Shake with ice for 10 seconds. Strain through a fine strainer into a stemmed glass filled with fresh ice. Top with #stellaartois Cidre. Stir. Garnish with a few edible flowers. Enjoy!
Share how you are hosting memorable occasions with @StellaArtois and #HostOneToRemember.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
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