When #starbucks first store in #canada opened its doors for the first time on March 1, 1987, its success was anything but assured.
“In Seattle, we were well established, everybody knew us whether they drank our coffee or not. But quickly we learned how little Vancouver knew about #starbucks,” said Dave Olsen, a 27-year #starbucks partner who became senior vice president of culture and leadership development before he retired in 2013.
For its first 15 years, #starbucks had been a retailer of whole-bean coffee, where customers could buy, hand-scooped coffee in brown bags to brew at home. But #starbucks executive chairman Howard Schultz had a different vision, and he teamed up with Olsen to launch new Italian-style cafés. After opening two successful bars in downtown Seattle, they turned their eyes north to Vancouver to prove their concept.
More information on the press release
© Copyright 2024