Press release
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july 06, 2016 - Starbucks
Starbucks EMEA Launches Teavana Iced Tea for Summer
Starbucks launches Teavana teas across selected Starbucks® stores in Europe, Middle East and Africa (EMEA) today. This new, modernised tea experience provides customers high quality pure teas and botanicals, and the opportunity to enjoy a range of extraordinary flavours through Starbucks unique Shaken Iced Teas, for the first time.
“This is an exciting moment for #starbucks to delight our tea-loving customers,” said Ian Cranna, vice president of Marketing and Category, #starbucks EMEA. “Tea has always been a part of #starbucks heritage since 1971 when #starbucks opened its first location in the Pike Place Market, where there were 30 different kinds of loose-leaf tea on offer. Teavana showcases our continued commitment in delivering a unique and personalised customer experience.”
Starbucks will debut two Teavana™ iced teas:
Peach Green Tea Lemonade
A mouthwatering iced green tea which is lightly sweetened with notes of peach and ginger and a splash of lemonade
Blackberry Mojito Green Tea Lemonade
A refreshing iced tea blend which combines high-quality green tea with juicy blackberries, sweet raspberries and spearmint.
Starbucks baristas carefully handcraft each tea, which is shaken at least 10 times to bring out the delicious, distinct flavours in every perfectly chilled cup. These new iced teas, available for a limited time, join the core line up of black, green and hibiscus iced teas and will be on the menu throughout the season.
“We’re proud to be launching Teavana teas in our #starbucks stores to bring exotic blends, bold flavours and tea innovation to our customers,” said Charlotta Oldham, tea category manager, #starbucks EMEA. “Teavana iced teas are a perfect refreshing and great tasting addition to the summer menu. Our mission is to create a modern day tea culture with tea products and experiences that we hope our customers will enjoy.”
Exclusively showcased at this year’s London Coffee Festival in April, the new Teavana™ tea refreshments from #starbucks offer high-quality teas and botanicals to new tea drinkers and tea connoisseurs alike. Acquired by #starbucks in 2012 and now introduced in Europe, Teavana offers an array of loose leaf teas and innovative tea products, which were only previously available in the U.S. and Canada.
Teavana iced teas in store vertical
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Teavana iced teas in store
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Teavana Shaken Iced Blackberry Mojito Tea Lemonade
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Teavana Shaken Iced Peach Green Tea Lemonade
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