Press release
26KB
april 06, 2016 - Starbucks
Learning the Story and Art Behind a Cup of Starbucks Coffee
The key to appreciating good coffee lies in knowing the story and art involved in creating every cup.
Recently, #starbucks Philippines shared coffee knowledge with consumers at the company’s Coffee Appreciation Festival that took place at the Grand Atrium in Shangri-La Plaza. This two-day exploration showcased the origins of coffee and how it is roasted, blended and brewed before it's enjoyed by #starbucks customers.
“Our goal in staging our very first #starbucks Coffee Appreciation Festival was to help coffee enthusiasts better appreciate the story and the art that goes into every cup,” said Keith Cole, head of marketing for #starbucks Philippines. “We were able to give coffee enthusiasts a peek into the regions where coffee beans grow best, the type of beans that are cultivated in different origin countries and how the geographical conditions of these places affect the quality and flavor of the coffee bean.”
Festival participants experienced how to unlock the full potential of coffee and the best way to create a perfect cup every time, with four basic fundamentals of brewing. This includes the right proportion of coffee to water, different grind levels, clean water at the right temperature and freshness of coffee.
During coffee tasting activities, consumers also learned how to recognize the nuances of coffee’s flavor including its aroma, acidity and body. #starbucks Coffee Masters led coffee tastings to demonstrate how to smell, slurp, locate flavors on the tongue and describe coffee characteristics.
Brewing demonstrations were also highlighted at the event and featured methods such as the Pour-Over and the classic Coffee Press. Brewing with a coffee press retains the precious natural oils that paper filters absorb, and extracts the coffee’s full flavor while giving it a consistency that’s thick and rich. The Pour-Over is a beautifully simple and accessible way to brew a single cup of coffee with clean, fully developed flavor and body.
Philippines_Festival_1
5472x3648, 1MB
Philippines_Festival_4
5472x3648, 1MB
Philippines_Festival_5
5184x3456, 790KB
Philippines_Festival_6
5184x3456, 761KB
Philippines_Festival_7
5184x3456, 852KB
Related news |
||
|
|
|
april 16, 2024
|
january 03, 2024
|
december 07, 2023
|
|
On Tuesday, April 16, Starbucks is coming in hot with the introduction of the new Spicy Lemonade Refreshers beverages in three tro... |
On Wednesday, Jan. 3, Starbucks greets the new year with a new winter menu. Making its debut is the Iced Hazelnut Oatmilk Shaken E... |
Our Mission gives our partners agency, as every action leads to a higher order purpose. Our Promises frame our company at our best... |
Download all 
You might be interested in |
||
|
|
|
november 02, 2023
|
august 10, 2023
|
june 14, 2023
|
|
It’s OK, you can look now! The holidays arrive in U.S. Starbucks stores on Nov. 2, and we’re here to tell you all about this year’... |
Starting this month, Starbucks® Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to groce... |
Here at #starbucks, we are dedicated to creating experiences where everyone is welcome and respected, with the belief that we are ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness