Press release
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november 02, 2015 - Starbucks
Starbucks - Red Cups Return with Starbucks Holiday Beverages
For many, the holidays begin when they catch their first whiff of eggnog or have their first taste of peppermint. Starting today, #starbucks seasonal espresso beverages return in their festive red holiday cups to stores in the U.S. and Canada. Learn the story behind #starbucks two-toned ombré design for this year’s red holiday cup. Holiday favorites such as Chestnut Praline Latte, Gingerbread Latte, Eggnog Latte and Peppermint Mocha will be available nationwide throughout the United States and Canada this year. New holiday beverages, along with the full lineup of packaged coffees and merchandise, will arrive when #starbucks stores “turn red” in the United States on November 10 and Canada on November 2. “Holiday beverages have been a highly anticipated tradition at #starbucks since Christmas Blend was introduced in 1984,” said Cliff Burrows, who leads #starbucks business in the United States and Americas. “We are honored to be a part of our customers’ yearly holiday traditions, and every year we look forward to bringing back favorite holiday beverages that evoke the spirit of the season.” Returning Holiday Favorites In addition to #starbucks hot signature holiday favorites, all seasonal beverages are available iced or as a Frappuccino® blended beverage. For the first time nationwide, these cold beverages also have their own festive holiday cup with a snowflake design. Caramel Brulée Latte: Espresso, steamed milk and rich caramel brulée sauce, topped with whipped cream and shimmery caramel brulée topping. Chestnut Praline Latte: Inspired by the time-honored holiday tradition of warm roasted chestnuts, this cozy beverage features Starbucks® signature espresso and flavors of caramelized chestnuts, with freshly steamed milk, topped with whipped cream and spiced praline crumbs. Eggnog Latte: Espresso combined with steamed eggnog and milk and dusted with ground nutmeg. Gingerbread Latte: The flavor of gingerbread combined with espresso and steamed milk. Finished with a topping of whipped cream and ground nutmeg. Peppermint Mocha: Espresso and steamed milk sweetened with flavors of chocolate and peppermint, all topped off with whipped cream and chocolate curls. Skinny Peppermint Mocha: A lighter version of #starbucks Peppermint Mocha made with nonfat milk, sugar-free peppermint syrup and skinny mocha sauce. Holiday Sharing on Social Media Within the first 48 hours of red #starbucks cups launching last year, a photo of a #starbucks holiday cup was shared on Instagram every 14 seconds. This year, customers in the United States and Canada can once again participate in #starbucks Red Cup Contest on Instagram by snapping a photo with their red #starbucks cup, uploading and tagging it redcupcontest for a chance to win a #starbucks eGift card. On Twitter, holiday tweets will also be a bit more festive this year, with a red holiday cup emoji hashflag appearing after the hashtag RedCup or RedCups.
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